Beth Meade – Director of Marketing & Experience 

Beth is our Director of Marketing Experience, leading the organisation’s reputation, reach and visitor programming. She ensures the story of the SS Great Britain resonates with today’s audiences and has led on the recent brand and digital transformation project. Her work has also brought new programming to the Dockyards, from light installations to the Ocean Photographer of the Year exhibition. 

A strategic marketing and digital leader, Beth has extensive experience in audience growth and brand transformation across the cultural sector, with previous leadership roles at Wales Millennium Centre, the BBC and Art Fund. At Wales Millennium Centre, she led a major brand and digital shift to a digital‑first strategy and oversaw the creation of new commercial spaces, including a multimillion‑pound foyer and immersive experiences lab. At Art Fund, she strengthened the reputation of the now iconic Museum of the Year award and played a key role in digital and brand transformation. 

Beth began her career at BBC Radio 1, developing innovative digital content for younger audiences and covering major events such as Glastonbury and Radio 1’s Big Weekend. She holds an MA in History of Art from Sussex University, focusing on contemporary photography. 

Passionate about heritage, arts and storytelling, Beth is committed to making culture accessible to all. She lives in Cardiff with her family.